Macy’s, On 34th, 2023

Background Animations and Collage

For the launch of Macy’s new womenswear line “On 34th”–inspired by their New York City flahgship store–I was commissioned to create animated backgrounds and collages for Instgram ads. These ads featured outfits made from items in the line. The ads, which appeared on grid and stories, were part of a campaign that also featured videos of influencers and tastemakers trying on items from the line.